BROADCASTING VS. STREAMING EVOLUTION: HOW TRADITIONAL MEDIA AND OTT PLATFORMS ADAPT TO CHANGE

Terrestrial dramas have long been established as popular TV programs, produced and broadcast through terrestrial broadcasting stations. In contrast, Over-the-Top (OTT) services are web-powered streaming platforms, with Netflix, Watcha, and Wavve being 후후티비2 leading competitors. As viewing trends evolve, competition between terrestrial drama